American College of Physicians unveils new logo and tagline: "Leading Internal Medicine, Improving Lives"

Nation's second-largest physician organization begins campaign to strengthen identity among current and prospective members

April 10, 2014 — The American College of Physicians (ACP) unveiled a new logo and tagline — "Leading Internal Medicine, Improving Lives" — today at Internal Medicine 2014, ACP's annual scientific meeting.

ACP's new logo""ACP's new logo presents us in a contemporary, vibrant style, while maintaining a link to our rich history by incorporating the traditional element of the lamp of knowledge," said Steven Weinberger, MD, FACP, executive vice president and CEO, ACP. "Our new tagline speaks to the accomplishments of our members as well as to ACP's role in the field of internal medicine."

The new logo and tagline mark the start of a campaign to strengthen and reinvigorate ACP's identity among current and prospective members that will carry over into the organization's centennial celebration in 2015. Individual product logos also will be updated to reflect the new branding approach, unifying design elements across ACP's family of products. ACP's multifaceted initiative will include videos, social media outreach, profiles of members highlighting their accomplishments, and a redesigned website.

"Medicine in the 21st century can achieve things that weren't even dreamed of one hundred years ago, but the profession's commitment to the fundamental values of excellence, compassion, and dedication to our patients endures," said Molly Cooke, MD, FACP, president, ACP. "The new logo represents ACP's support of our members as they master the knowledge and skills demanded by a changing world of health care while holding fast to the foundational values of internal medicine."

ACP's new logo and tagline also connect to the organization's initiative in 2013 to fortify the identity of internists and reinforce pride in the profession of internal medicine, which included a new definition of internal medicine physicians: specialists who apply scientific knowledge and clinical expertise to the diagnosis, treatment, and compassionate care of adults across the spectrum from health to complex illness.