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Trends
Cover Feature: It's not an admission, it's an experience
Cleveland Clinic’s chief experience officer leads the way in improvements for patients
When former hospitalist M. Bridget Duffy, MD, became chief experience officer at the Cleveland Clinic last year, she explored every aspect of the hospital’s operation and set out to improve it. The changes instituted by her office of patient experience are making the Cleveland Clinic look and feel more like part of a very customer-service-oriented industry. That's no coincidence, say experts.
February '08
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